Data Protection

Data Privacy Statement
We are committed to protecting your data and your privacy. Please find information below on how we collect and use your personal data when you use our website.

Anonymous data collection
You can use our website without having to provide any personal information. In this regard, we do not save any personal data. To improve our system, we analyse only statistical data that cannot be traced back to your person.

Data Collection and Processing using the Contact Form
When you complete the contact form, we collect your personal data (specific information regarding the personal or factual circumstances of specific or identifiable natural persons) but only based on the data provided by you. We will use your E-mail address only to process your request. If you have not consented to any subsequent processing or use of this data, it will then be deleted.

Collection, processing and use of personal data
We collect personal data (individual details concerning personal or factual circumstances of a certain or definable natural person) only to the extent as made available by you. The processing and use of your personal data is carried out in order to fulfil and process your order as well as to process your enquiries. After the full processing of the contract all personal data will initially be stored by taking storage deadlines under tax and commercial law into consideration and then deleted after expiry of the deadline if you have not agreed to the further processing and use.

Transfer of Personal Data
We will not pass your data on to third parties without your express consent. Excluded from this are merely our service partners, which we require to process the contractual relationship. In these cases we strictly comply with the stipulations of the Federal Data Protection Act. The scope of the data transmission is limited to a minimum.

Cookies 
Our website uses cookies on several pages. Cookies are small text files that are filed on your computer and saved by your browser. They are used to make our website more user-friendly, more effective and safer. Cookies also enable our systems to recognise your browser and to provide services. Cookies contain no personal data.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Newsletter:
Cleverreach: This website uses CleverReach to send newsletters. The supplier is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service which organizes and analyzes the distribution of newsletters. The data you provide (e.g. your email address) to subscribe to our newsletter will be stored on CleverReach servers in Germany.

We use cookies in our newsletters to help us track whether you have opened our newsletter and perhaps viewed one of our offers. We use this data to improve our offers.

Sending our newsletters with CleverReach enables us to analyze the behavior of newsletter recipients. Among other things, we can find out how many recipients have opened the email containing the newsletter and how often various links contained therein are clicked. With the help of conversion tracking, we can also analyze whether a predefined action (such as the purchase of a product on our website) takes place after clicking on the link in the newsletter. For more information on how data is analyzed by CleverReach, please visit https://www.cleverreach.com/en/features/reporting-tracking/

Data processing is based on Art. 6 (1) (a) DSGVO. You may revoke your consent at any time by unsubscribing to the newsletter. If you do not want your usage of the newsletter to be analyzed by CleverReach, you will have to unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter we send.
For more information, see the privacy policy of CleverReach at https://www.cleverreach.com/en/privacy-policy/.

Completion of an outsourced data processing contract: We have entered into an agreement with CleverReach for the outsourcing of our data processing and implement the strict requirements of the German data protection authorities when using CleverReach.

JotForm: We use the services of Jotform.com (JotForm Inc. 1700 Montgomery St, San Francisco, CA 94111, USA). The forms included in this website transmit data to Jotform servers located in the EU. This data is stored there. A contract for order processing has been concluded with JotForm Inc.

Hotjar: On our website, we use Hotjar to better understanding the needs of our users and to optimize the offerings on this website. Hotjar's technology helps us better to understand our users' experiences (e.g. how much time users spend on which pages, which links they click, what they like and dislike, etc.) and to adjust our offerings to our users' feedback. Hotjar uses cookies and other technologies to collect information about the behavior of our users and their devices (including, but not limited to, the IP address of the device (collected and stored only in an anonymous form), screen size, unique device identifiers, information about the browser used, location (country only), preferred language for viewing our website). Hotjar stores this information in a pseudonymous user profile. The information will not be used by Hotjar or by us to identify individual users or merged with other information about individual users. The legal basis is Art. 6 para. 1 sentence 1 lit. f DSGVO. Further information on Hotjar can be found at: https://www.hotjar.com/legal/policies/privacy. You may object to Hotjar storing a user profile and information about your visit to our website and to Hotjar tracking cookies being set on other websites via this link: https://www.hotjar.com/policies/do-not-track/

Use of the remarketing or "similar target groups"-function of Google Inc.
The provider uses the remarketing or "similar target groups" function of Google Inc. (“Google”) on the website. By means of this function the provider can address the visitors of the website with target-oriented advertising by placing personalised, interest-related advertisements for visitors of the provider’s website if they visit other websites in the Google display network. Google uses so-called cookies in order to conduct the analysis of the website use, which forms the basis for creating the interest-related advertisements. Google stores a small file with a sequence of numbers in the browsers of the visitors of the website for this purpose. The visits of the website as well as anonymised data regarding the use of the website are recorded through this number. Personal data of the visitors of the website are not stored. If you subsequently visit another website in the Google display network advertisements will be displayed to you, which with a high degree of probability take previously called product and information areas into consideration. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plugin made available there: https://www.google.com/settings/ads/plugin?hl=en. Alternatively you can deactivate the use of cookies by third party providers by calling the deactivation side of the Network Advertising Initiative under http://www.networkadvertising.org/choices/ and implementing the further information stated there for the opt-out. You can view further information relating to Google remarketing and the privacy policy of Google under: https://policies.google.com/privacy?gl=de

Use of matomo
We use Matomo (formerly: Google Analytics) on our website, a service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand. It is an open source software that allows us to analyze the use of our website and make our web presence more relevant to your interests. During your visit to our website, Matomo sets a cookie on your terminal device, which can be used to recognize your browser. If sub-pages of our website are called up, the following personal data, among other things, is collected by Matomo:

- Your IP address, shortened by the last two bytes ("Automatically Anonymize Visitor IPs"). 
- the sub-page called up and the time of the call-up e
- source of origin of your visit (i.e. via which website you came to us) 
- technical information such as browser, Internet provider, terminal device and screen resolution 
- your behavior on the pages (e.g. length of stay, clicks, scrolling behavior) 
- the achievement of "website goals" (e.g. contact requests, newsletter sign-ups)

The personal data collected with Matomo is stored on our own servers. It is not passed on to third parties. The use of Matomo is in accordance with Art. 6 para. 1 lit. a DSGVO in conjunction with. § 25 para. 1 TTDSG only in the case where you have given us your consent via the selection in our Consent Banner. If you have not consented, no data processing will take place. You can revoke your consent at any time pursuant to Art. 7 (3) DSGVO and without giving reasons with effect for the future by clicking on the button "Customize cookie settings" integrated in the footer of our website and thus call up the Consent banner. You can then use the banner to make a new selection. For details on the collection and storage of your personal data as well as the type, scope and purpose of its use by Matomo, please refer to Matomo's privacy policy: https://matomo.org/gdpr-analytics/?footer

Use of Google Adwords Conversion-Tracking
We use the online advertising programme “Google AdWords” and within the framework of Google AdWords we use Conversion Tracking. Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you click on an advertisement placed by Google a cookie for Conversion-Tracking will be filed on your computer. These cookies have a limited validity, do not contain any personal data and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not expired yet, Google and we can recognise that you have clicked on the advertisement and were forwarded to this site. Each Google AdWords customer receives another cookie. There is thus no possibility that cookies can be tracked via the websites of AdWords customers. The information, which is obtained with the help of the conversion cookie, serves to create conversion statistics for AdWords customers, who have chosen Conversion-Tracking. The customers hereby find out the total number of users, who have clicked on their advertisement and were forwarded to a site fitted with a Conversion-Tracking-Tag. However, they do not receive any information, with which users can be personally identified. If you would not like to take part in the tracking, you can object to this use by preventing the installation of the cookies by a corresponding setting of your browser software (deactivation possibility). You will subsequently not be included in the Conversion-Tracking statistics. You can find further information as well as the privacy policy of Google under: http://www.google.de/policies/privacy/

Social Media
Our online appearance on Facebook (by Meta), Instagram (by Meta), Youtube
If you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the data protection notices of the providers linked below. Should you still require assistance in this regard, you can contact us.

Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is generally transmitted to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.

Instagram (by Meta) is a service of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is generally transmitted to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.  Data processing in the context of visiting an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.

YouTube is a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.