Quality at mbw®

Quality: A question of trust!

Each advertising medium also represents the advertising company. Against this background, the quality of the article used is particularly important, because the impression that the promotional item leaves is also transferred to the sender. In addition, good and secure advertising media also communicate appreciation towards the recipient - the basis for successfully initiating and cultivating customer contacts.

We not only adhere strictly to the requirements of the Toy Directive and the Product Safety Act (ProdSG), REACH and the legal requirements, in many cases we exceed them.

We regularly test the quality of all our products, among others by TÜV Süd, TÜV Rheinland, Hermes HanseControl, OEKO-TEX®, Labtech and other certified and accredited institutes.

Quality management at mbw®

Quality control in the Far East is carried out by employees who continuously monitor production and thus make an important contribution to ensuring that mbw® will continue to be able to supply selected products reliably and in consistent quality in the future.

Since July 2012, mbw® has installed an in-house quality management system. This department is solely responsible for product monitoring, compliance with guidelines and standards, and process optimization in the company. Within the context of quality management, a large number of BSCI factories in China are regularly visited. mbw® itself is amfori BSCI member since 2010.

This makes quality visible, tangible and measurable and creates trust.

Cuddling and advertising with quality

The orange MiniFeet® label from mbw® stands for cuddling with quality. Accordingly, mbw® is continuously committed to guaranteeing the exclusive quality and the best possible safety of the MiniFeet® articles. The following aspects should generally be taken into account when using stuffed animals as an advertising medium:

  • Are the eyes securely fastened?
  • Are small parts removable?
  • Are there any open seams?
  • What's the smell?
  • Does the material discolour?
  • What is the material strength like?
  • Is the cleanliness requirement fulfilled?
  • Does the article have a product label?


Certified materials for advertising plush animals
At mbw®, only high-quality materials are used. All products comply with legal requirements. Many of them have been tested by renowned test institutes such as TÜV Rheinland, TÜV Süd or Eurofins.

Relevant product laws, guidelines and standards for soft toys as promotional items
There are numerous test institutes that test cuddly toys - in addition to various certificates and guidelines as well as legal requirements. Here is an excerpt of the numerous standards to shed light on the seal thicket.

Standards and directives, etc.:
  • 2009/48/EC Directive on the safety of toys
  • DIN EN71 - Safety of toys:
  • Part 1 = mechanical and physical properties
  • Part 2 = Flammability
  • Part 3 = Migration of certain elements
  • Part 9 = organic chemical compounds
  • REACH/ SVHC - Substances of very high concern (Substances of concern)
  • ProdSG - Product Safety Act


Certificates and seals:

  • OEKO-TEX® Standard
  • GS-tested safety
  • TÜV proof


Quality you can trust in

Design requirements

From the very first idea for a new product, the focus of our thoughts is on exceeding the legal requirements. We pay attention to the realisability and the choice of materials already at the design stage and make use of materials that have already been tested and certified.

Quality control in the country of production

Our products are already tested in the production facilities by our own employees on site as well as by mbw® commissioned "3rd party inspection".

  • inline inspection: Inspection of the products during the production process
  • final inspection: inspection of products after completion/before shipment

We do not only pay attention to the quality of the products, but also to the compliance with social and legal standards.

Social responsibility is a top priority at mbw®.

The company is a member of amfori BSCI and prefers to produce in companies that also meet the requirements of amfori BSCI (Business Social Compliance Initiative) or ICTI (International Council of Toy Industry). The social compliance team in Shanghai checks and advises the manufacturers of the mbw® products.

Inspection of incoming goods

For us, the inspection of incoming goods is one of the most important points in the purchasing process. The delivered goods are randomly inspected according to AQL (acceptable quality limit). Among other things, we pay attention to

  • open seams
  • Fixing the eyes
  • odor
  • Symmetry of arms + legs
  • label

In addition, the delivered products are compared with the "master sample" - the release sample. Any differences between the production batch and the sample lead to further checks and, if necessary, to a reclamation with the producer.

Only after passing the quality control and release the incoming goods are booked into the ERP system of mbw®.

Retention samples: Samples are retained from each delivered batch in order to be able to provide an appropriate sample for the tests even in the case of time-delayed complaints.


Tested safety

The symbol for "GS" (tested safety) is an internationally recognised quality mark. It is only awarded to products that meet the requirements that go beyond the legal requirements.

TÜV Proof Mark

The TÜV Proof Mark is awarded to the tested product for one year after a comprehensive test of both physical-mechanical and chemical properties.

OEKO-TEX® Standard 100

The label "Confidence in textiles - textiles tested for harmful substances according to OEKO-TEX® Standard 100" identifies textile products whose health safety has been tested by independent institutes of OEKO-TEX®.

The CE mark

The CE mark is regarded as a "passport" for the European market and a first indicator of reliable products. It documents compliance with product-specific European guidelines.