Data Protection

Data Privacy Statement
We are committed to protecting your data and your privacy. Please find information below on how we collect and use your personal data when you use our website.

Anonymous data collection
You can use our website without having to provide any personal information. In this regard, we do not save any personal data. To improve our system, we analyse only statistical data that cannot be traced back to your person.

Data Collection and Processing using the Contact Form
When you complete the contact form, we collect your personal data (specific information regarding the personal or factual circumstances of specific or identifiable natural persons) but only based on the data provided by you. We will use your E-mail address only to process your request. If you have not consented to any subsequent processing or use of this data, it will then be deleted.

Collection, processing and use of personal data
We collect personal data (individual details concerning personal or factual circumstances of a certain or definable natural person) only to the extent as made available by you. The processing and use of your personal data is carried out in order to fulfil and process your order as well as to process your enquiries. After the full processing of the contract all personal data will initially be stored by taking storage deadlines under tax and commercial law into consideration and then deleted after expiry of the deadline if you have not agreed to the further processing and use.

Transfer of Personal Data
We will not pass your data on to third parties without your express consent. Excluded from this are merely our service partners, which we require to process the contractual relationship. In these cases we strictly comply with the stipulations of the Federal Data Protection Act. The scope of the data transmission is limited to a minimum.

Cookies: Our website uses cookies in several places. Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our website more user-friendly, effective, and secure. Cookies also enable our systems to recognize your browser and offer you services. Cookies do not contain any personal information. Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain on your device until you delete them. These cookies enable us to recognize your browser when you next visit. You can set your browser to inform you about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close your browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are necessary for the electronic communication process or for the provision of certain functions you have requested (e.g., shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing these cookies for the technically error-free and optimized provision of its services. If other cookies (e.g., cookies for analyzing your surfing behavior) are used, this is done on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR in conjunction with § 25 para. 1 TDDDG. These cookies are only set if you have expressly agreed to them via the consent banner.

Newsletter: If you are already a customer of ours, we will use your email address to send you regular emails with information about our own similar products, services, or offers. Processing is based on our legitimate interest in direct marketing in accordance with Art. 6 (1) lit. f GDPR in conjunction with § 7 (3) UWG. § 7 (3) UWG. We use the service provider CleverReach GmbH & Co. KG, Mühlenstraße 43, 26180 Rastede (“CleverReach”) to send the newsletter. Processing by CleverReach is carried out within the framework of a data protection-compliant order processing agreement in accordance with Art. 28 GDPR. Further information on data processing by CleverReach can be found at www.cleverreach.com.

We process your email address for the purpose of sending the newsletter. In addition, technical information on the delivery status and pseudonymized statistical evaluations (e.g., on the opening and click rate) are processed in order to optimize the delivery. You can object to the use of your email address for sending the newsletter at any time. To do so, use the unsubscribe link in each newsletter email or contact us informally. Upon receipt of your objection, your email address will be immediately blocked for further distribution.

JotForm: We use the services of Jotform.com (JotForm Inc. 1700 Montgomery St, San Francisco, CA 94111, USA). The forms included in this website transmit data to Jotform servers located in the EU. This data is stored there. A contract for order processing has been concluded with JotForm Inc.

Hotjar: We use Hotjar on our website to better understand the needs of our users and to optimize the content of this website. Hotjar's technology helps us gain a better understanding of our users' experiences (e.g., how much time users spend on which pages, which links they click on, what they like and dislike, etc.), which helps us tailor our content to our users' feedback. Hotjar uses cookies and other technologies to collect information about our users' behavior and their devices (in particular, the IP address of the device (only collected and stored in anonymized form), screen size, device type (unique device identifiers), information about the browser used, location (country only), and preferred language for displaying our website). Hotjar stores this information in a pseudonymized user profile. The information is not used by Hotjar or us to identify individual users or to merge it with other data about individual users. The legal basis is your consent in accordance with Art. 6 (1) lit. a GDPR in conjunction with § 25 (1) TDDDG. Further information about Hotjar can be found at: https://www.hotjar.com/legal/policies/privacy. You can object to Hotjar storing a user profile and information about your visit to our website, as well as the setting of tracking cookies on other websites, via the following link:https://www.hotjar.com/policies/do-not-track.

Use of the remarketing or "similar target groups"-function of Google Inc.
Our website uses the remarketing or “similar audiences” feature provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). This feature enables us to target visitors to our website with personalized, interest-based advertising on other websites within the Google Display Network. The advertising is displayed based on previously visited content and interactions on our website. Google uses cookies for this purpose. These are small text files that are stored in your browser and enable your browser to be recognized when you visit other websites. The cookie ID allows both Google and us to track whether and how you interact with our ads and, if applicable, how you were redirected to our website. The data collected in this process is processed exclusively in pseudonymized form; you cannot be directly identified. The legal basis for processing is your consent in accordance with Art. 6 (1) lit. a GDPR in conjunction with § 25 (1) TDDDG. Consent is given via our consent management tool. You can revoke your consent at any time with future effect by accessing and adjusting the cookie settings via the corresponding link in the footer of our website. Alternatively, you can permanently disable the use of cookies by Google by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de 

Further options for deactivating third-party cookies can be found on the Network Advertising Initiative's deactivation page at: http://www.networkadvertising.org/choices/

Further information on data processing within the scope of Google Remarketing and Google's privacy policy can be found at: https://policies.google.com/privacy?hl=de

Use of matomo
We use Matomo (formerly: Google Analytics) on our website, a service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand. It is an open source software that allows us to analyze the use of our website and make our web presence more relevant to your interests. During your visit to our website, Matomo sets a cookie on your terminal device, which can be used to recognize your browser. If sub-pages of our website are called up, the following personal data, among other things, is collected by Matomo:

- Your IP address, shortened by the last two bytes ("Automatically Anonymize Visitor IPs"). 
- the sub-page called up and the time of the call-up e
- source of origin of your visit (i.e. via which website you came to us) 
- technical information such as browser, Internet provider, terminal device and screen resolution 
- your behavior on the pages (e.g. length of stay, clicks, scrolling behavior) 
- the achievement of "website goals" (e.g. contact requests, newsletter sign-ups)

The personal data collected with Matomo is stored on our own servers. It is not passed on to third parties. The use of Matomo is in accordance with Art. 6 para. 1 lit. a DSGVO in conjunction with. § 25 para. 1 TTDSG only in the case where you have given us your consent via the selection in our Consent Banner. If you have not consented, no data processing will take place. You can revoke your consent at any time pursuant to Art. 7 (3) DSGVO and without giving reasons with effect for the future by clicking on the button "Customize cookie settings" integrated in the footer of our website and thus call up the Consent banner. You can then use the banner to make a new selection. For details on the collection and storage of your personal data as well as the type, scope and purpose of its use by Matomo, please refer to Matomo's privacy policy: https://matomo.org/gdpr-analytics/?footer

Use of Google Adwords Conversion-Tracking
We use the online advertising programme “Google AdWords” and within the framework of Google AdWords we use Conversion Tracking. Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you click on an advertisement placed by Google a cookie for Conversion-Tracking will be filed on your computer. These cookies have a limited validity, do not contain any personal data and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not expired yet, Google and we can recognise that you have clicked on the advertisement and were forwarded to this site. Each Google AdWords customer receives another cookie. There is thus no possibility that cookies can be tracked via the websites of AdWords customers. The information, which is obtained with the help of the conversion cookie, serves to create conversion statistics for AdWords customers, who have chosen Conversion-Tracking. The customers hereby find out the total number of users, who have clicked on their advertisement and were forwarded to a site fitted with a Conversion-Tracking-Tag. However, they do not receive any information, with which users can be personally identified. If you would not like to take part in the tracking, you can object to this use by preventing the installation of the cookies by a corresponding setting of your browser software (deactivation possibility). You will subsequently not be included in the Conversion-Tracking statistics. You can find further information as well as the privacy policy of Google under: http://www.google.de/policies/privacy/

Social Media
Our online appearance on Facebook (by Meta), Instagram (by Meta), Youtube
If you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the data protection notices of the providers linked below. Should you still require assistance in this regard, you can contact us.

Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is generally transmitted to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.

Instagram (by Meta) is a service of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is generally transmitted to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.  Data processing in the context of visiting an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.

YouTube is a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.